ABSTRACT

This paper interrogates the relationship between the New World Order, globalization, and the growing challenge of cultural imperialism in contemporary international society. The study argues that the post-Cold War global system, driven largely by Western political, economic, and technological dominance, has intensified the spread of cultural values, lifestyles, and ideologies across national boundaries. Through globalization, powerful nations and multinational corporations exert significant influence over weaker societies by promoting foreign languages, media content, consumer behavior, and social norms that often undermine indigenous cultures and identities. The paper examines how global communication networks, digital technologies, international trade, and entertainment industries have accelerated cultural homogenization, thereby threatening local traditions, belief systems, and cultural sovereignty, particularly in developing countries. Using a qualitative and analytical approach, the study explores the mechanisms through which cultural imperialism manifests in education, religion, fashion, music, and the media. It further assesses the implications of this phenomenon for national identity, social cohesion, and political independence. While globalization has contributed positively to economic integration, technological advancement, and intercultural exchange, the paper contends that its unequal structure reinforces dependency and cultural domination. The study concludes that preserving cultural diversity in the era of globalization requires deliberate state policies, cultural revitalization programs, and stronger support for indigenous knowledge systems and local creative industries. Ultimately, the paper emphasizes the need for a more balanced global order that promotes mutual respect, cultural pluralism, and equitable participation among nations in the global community.